Scalable behavioral approaches to improve global health and financial well-being
Growing Initiatives is dedicated to increase the uptake of initiatives in Health, Well-being, Financial Inclusion and Economic Prosperity - both globally and in the Netherlands -, using the latest insights from Behavioral Science and Social Norms Research.
Annegien Langedijk-Wilms spent more than a decade working in Behavioral Design, Go-to-Market Strategy and Execution to design and scale initiatives in finance, tech and health.
"Most of the assignments I work on require behavior change of people. Therefore, my approach to maximizing initiatives is founded in Behavioral Science. I believe in the power of experimentation to truly understand what works. And I support tech innovations to reach scale, making it to the last-mile globally."
"I have worked with Annegien on several time-sensitive, large-scale projects requiring coordination on multiple continents that required extremely fast turn-arounds. She is organized, creative, and knowledgeable — scientifically minded and highly disciplined. Whether it is overall project management or user-testing, she consistently goes above and beyond what is required of her, demonstrating passion and great care for each individual project. I honestly could not recommend anyone more highly."
— Dr. Jonathan Corbin
Senior Behavioral Researcher, Center for Advanced Hindsight
WHAT PEOPLE SAY
Haarlem, The Netherlands